Save Our Babies
With only a short timeframe to fundraise over five-million dollars to build a pest-proof fence, Brook Waimarama Sanctuary came to us to help them create a campaign to get people on-board. We developed the headline “Save Our Babies” to support their already existing phrase “Get Behind the Fence”. At an emotional level the pest-proof fence is all about saving vulnerable endangered baby animals. By personifying the animals, it helped get the cut through needed and grab people’s attention, with headlines like: NELSON BABY (tuatara) EATEN BY RATS and STOAT DEVOURS INFANT (kiwi). This was then applied to posters, stickers and brochures.
If you would like to sponsor a fence post you can visit the Save Our Babies webpage.
“When the Brook Waimarama Sanctuary Trust was looking for a design shop to develop the creative content for our fund raising materials, we recognised the stakes were high and sought out the best and brightest in the community. Downing Design has surpassed our expectations, delivering audience-appropriate, high impact marketing campaign concepts that are proving themselves very effective in the marketplace.”
Hudson Dodd, General Manager – Brook Waimarama Sanctuary Trust, Nelson