Donaldson Civil (previously Adcock & Donaldson) were looking to rebrand, due to a shift in ownership and a need to have a contemporary look. A longstanding Nelson business, Donaldson Civil is a team of passionate civil engineers, looking after a variety of projects requiring innovation and bespoke solutions. This is reflected in the new logo, with a stylised D and C as the icon, connecting to make a single graphic. The icon also suggests the above ground and below ground projects they do, and evokes imagery of pipe work.
Items produced include
Logo; business cards; email footer; letterhead; vehicle signage; and website.
“The lift in business since our rebrand has been phenomenal, and customers love it too.”
Gary Donaldson, Director, Donaldson Civil