Botany Downs Secondary College needed a prospectus that captured the spirit of their school while promoting to international students, so we designed the prospectus folder for them. With two distinct audience groups – students from Asia and students from South America – we worked with them to make sure that there was a mix of imagery, colours and textures that appealed to both groups. We captured a sense of the lifestyle at Botany Downs, with images showing students interacting; and focussing on the wider Auckland environment.
The folder is a three-fold prospectus, with a pocket to store other information, with main benefits of the school presented clearly within coloured boxes. The woven flax motif is throughout the design, which talks about being knitted together while promoting New Zealand as a clean, green destination.
“Tony and his team were an absolute pleasure to work with. They listened to our ideas and needs, and were flexible in working towards a final design which were were happy with . We wanted a design that had a New Zealand flavour, but was clean and sophisticated. The final result was world-class and surpassed our expectations and hopes. I would love to work with Downing design again in the future.” – Jennifer Kirkham, Botany Downs Secondary College