The opportunity to create a restaurant brand is always exciting. Even more so when the location is fabulous and the chef is world-class.
We developed a selection of names and finally settled on Relish, with the positioning statement – Waterfront Dining. A vibrant red was chosen to stand out and be attractive to diners. The restaurant had to get noticed from day one and as everything around the area seemed to be blue, red was the obvious choice. Brand has been applied to signs, menus, uniforms, glasses and the web site.
Check out www.relishdining.co.nz.