Recently we worked with Craft Brewing Capital of New Zealand Incorporated in producing a t-shirt that promoted Nelson as the Craft Brewing Capital of New Zealand. We came to the decision of a chocolate brown t-shirt with white writing.
On the front is the Craft Brewing Capital of New Zealand logo; on the back is a list of the craft breweries located in the region. The names of the craft breweries are arranged in a specific way, and embellished with a rough, sketchy drawing, creating the shape of a beer mug. This sketched style, with the warm chocolate brown and fresh white colours reflect the hands-on, crafted way the Nelson Craft Beers are made.
You will likely have seen the t-shirts already around the region, and if you would like your own, you can find out how to order one through the McCashin’s Brewery website. With more breweries than any other city in the country, Nelson really is the undisputed Craft Brewing Capital of New Zealand.