Branding through stationery

Our latest branding venture was for a Finance and Insurance business, Assured Limited.

In developing a logo, slogan and stationery design, we wanted their values of respectability, quality and relevance to be portrayed. The logo utilises negative space in representing the ‘a’ in Assured, while also creating an element of safety, with the circle being housed inside the block top of the logo.

The dark charcoal grey also encompasses the values mentioned above, and evokes a feeling of reliability.

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