Barrington is currently renovating and expanding their existing shopping centre in Christchurch. To introduce these changes to the Barrington customers, we worked with Barrington on a campaign that was friendly and informative.
Banners were initially put up that teased the proposed changes. With construction going on, including detours, we put together posters that redirected people clearly and colourfully. We also produced newsletters for shop-owners and customers, keeping them in the loop of all the changes that were going on.
The consistent imagery and message across the board to put people at ease with the different unfamiliar activity going on.