‘A brand with no concept of its identity is left with no alternative but to chase after the latest trends. We must replace the herd mentality with a brand philosophy’ Professor Jean-Noel Kapferer, (Re)Inventing The Brand
One of the greatest things that we can do for your business or product is help define its identity. To discover who your busienss really is and then tell that story in public leads to more effective promotion. Just as every person is unique so is every business. This journey of discovering your unique business identity starts with asking questions about your history, culture and the context in which you operate. We ask about your strengths, values and what makes you unique. We also like to learn about people who connect with the business, customers, suppliers and staff. We then use this information to form the brand story using words and images, symbols, colours, sounds and what ever experience we can deliver to enhance the brand in the minds of the audience.